Cloudy with a Chance of Rain

OMG...yeah thought I'd used my daughter's language today. Let get to the topic it's Cloud again..man oh man I am getting Cloud attacked daily so much so that the Cloud feels like lightning thunder and rain every darn day.. I try to not screen my calls, but I inserted a weather person to take all the cloudy calls this week! The point is everyone is using this as it entry point, but no one is making any investment in the why...why does Srizona Iced tea need a cloud offering.. And yes folks we do, and we are using SAAS cloud offering already, like base amp and Airwatch and we are looking at other ways to use cloud. BUT don't just call and say its cloudy and raining, tell me why you think a particular solution is advantageous in the cloud instead of on premise.. Yeah OGM I get the marketing Jargon already, but I want facts, results, cost cutting, Human capital advantages, and even more. I am no longer giving the test answers to the vendors here, I looking for people who actually know how t o justify their solution.